adventures of mascarah.
I have always wanted to be "a writer" but I'm lost somewhere in the prologue...whittling away at a story I may never tell.
Likes: pop culture. my chihuahua. architecture. modern art. elizabeth street. contemporary designer apparel. food. travel. foreign films. speakeasys. live music. politics. hot sauce. surprises. running in the rain. strangers. wednesdays. fearlessness...and 100s of other random things... maybe even you.
A southerner by birth, northerner by the grace of God, I'm simply a nyc gal who is lost somewhere on my constant exploration of the city and the life,love, and pursuit found within it.
If you are so inclined... sap {at} lifelovepursuit.com
Google’s New “Ad Planner”
Interesting for us social media marketers/non traditional media buyers (and for us as bloggers):
Google’s new media measurement tool. The official announcement has been published on the Inside Adwords blog. The new tool will be called Ad Planner (yes, there is a space between the two words), and is in a private, invitation-only beta. You can request an invitation, if you’re interested.
Ad Planner was developed for media planners in the hopes of creating a better connection between advertisers and publishers. Here’s how it works: Media planners enter their target audience demographics as well as sites that their audience already visits. Ad Planner will use the data to determine what other sites the target audience is visiting. The list of sites will include those on and off the Google Content Network.
The data can then be used to create plans, which can be exported via CSV. You can also export data to DoubleClick’s MediaVisor, another media planning platform. Google completed its acquisition of DoubleClick earlier this year.
